I will admit, I don’t like blogging. I’m a terrible blogger because I can’t stay consistent blogging.
Do you ever feel like you want to blog, you try to stay religious about producing content every week and then you just get exhausted or it always feels like “WORK” to actually blog? For some that might not be the case, but for me it was.
I originally started blogging in 2011 with a lifestyle blog (The Preppy Chic Blog) and then a health and fitness blog in 2012 (Cupcakes to Crossfit). While I was super passionate in about 2 months spurts, I quickly failed. I even had a big energy boost to start blogging again in 2017 about all things business and entrepreneurship… and then failed… again.
I started to reflect back on why I failed each time and it all came down to three reasons…
The Three Reasons I Can’t Stay Consistent Blogging
1. Perfect Content
I didn’t / don’t have a lack of content ideas. I mean I have a list of 60 blog topics that I want to “write” about. And it wasn’t even about time, it was about actually sitting down, writing and feeling like the content I was producing was perfect. Yes, perfect. How could I put something out to the world that wasn’t life changing? Would people resonate? Does this make sense? Is my grammar right? Do I have the correct word count? What about SEO? Oh goodness, so much shit you have to think about.
2. Not The Right Communication Style For Me
I’m a people person. I hate sitting behind a computer staring at a screen or talking to no one. I’d rather meet you for coffee, talk over Zoom / Skype or at the minimum, on the phone. My communication style isn’t best translated in written words (I was a math and physics major, not English), but rather verbally. I can get my message out more concisely and with more impact when I speak vs. when I type. When you read my words, you don’t get the same energy and impact as if you have a conversation with me.
3. It Felt Like Homework
Who likes homework? I was a procrastinator in school. I never started writing papers until the day before. Not the best strategy, but one that I thought worked for me. I still pulled off good grades, so I never learned my lesson. Flash forward to when I have to set a deadline and “turn in a paper” (aka write a blog post), I procrastinate, tell myself, eh I don’t feel like doing that now. So for me, to produce written content bi-weekly or even weekly felt like homework for me. Whereas you want to have a conversation with me about a topic, sure! Let’s talk it out.
Blogging is great, but if it doesn’t work for you, don’t stress about it. There are other ways to share your content. While I don’t want to create a vlog (is that the term?), my blog posts going forward will be posting about my FB Lives, random Stephanie thoughts on entrepreneurship, recap of podcast episodes, and maybe a “life changing”(just kidding) written post here and there. I am getting over the idea that a blog post has to be perfect because sharing content is way more important IMHO.
To start, I’d like to introduce my new FB Live series…